Genesis Apparel
our
mission
vision
&
Our mission
We see more and more young people giving their hearts to Jesus in a world that seems to grow darker by the day. Genesis Apparel exists to support this movement with bold clothing, designed to bring Light wherever it is worn. As an invitation for those who don’t yet know God, and as encouragement for those who have already found salvation in Jesus.
We live in a time where it is urgent to take a stand and speak out for The Good News. For HE alone is the Way, the Truth, and the Life, and the whole world must know that.
Our vision
We are building an independent Christian clothing brand that makes its mark on the fashion world. From the Netherlands, our epicenter, we focus on Christian youth across the EU. Our vision is to strengthen and encourage them through bold, Bible-based designs that make their faith visible. We distinguish ourselves by the graphic power of our designs, content, and brand identity, and by our commitment to reflect the Word in every part of our brand.
Our identity in
three pillars
The Word as our foundation
At Genesis Apparel we build on the Word of God and strive to reflect that in everything we do: in our designs and content, but also in communication, structure, and business practices.
A tangible example is The Tenth Seed: after every tenth order we set aside a “giveaway shirt” for someone who longs to wear Christian clothing but cannot afford it.
Graphically bold & authentic
Genesis Apparel stands out through the graphic strength of the brand. All our designs are original and created in-house, exclusively for Genesis. We believe that true growth comes from uniqueness: for people and for a brand. That’s why we draw our own line: loyal to our identity, free from trends.
Fair, sustainable & innovative
We believe the Light should also shine through the process. That’s why we create fair and sustainable clothing from organic materials, produced under good and honest conditions, and offered at a fair price. Even our packaging carries the Gospel, spreading faith before the shirt is even worn.