Genesis Apparel

our mission & vision

Our mission

We see more and more young people giving their hearts to Jesus in a world that, for many, seems to be growing darker by the day. Genesis Apparel exists to support this movement with vibrant clothing, designed to bring light wherever it is worn. As an invitation to those who don't yet know God, and as encouragement to those who have already found salvation in Jesus.

We live in a time when it's urgent to show our true colors and stick our necks out for the Good News . Only HE is the Way, the Truth, and the Life, and the whole world needs to know that.

Our vision

We are building an independent Christian clothing brand that makes an impact in the fashion world. From the Netherlands, our epicenter, we focus on Christian youth in the EU. Our vision is to strengthen and encourage them through striking and Bible-based designs that make their faith visible. We distinguish ourselves through the graphic impact of our designs, content, and corporate identity materials, and by our commitment to making the Word visible in every aspect of our brand.

Our identity in three pillars

The Word as a basis

At Genesis Apparel, we build on the Word of God and strive to reflect that in everything we do: in our designs and content, but also in our communication, corporate structure, and business practices. A tangible example is The Tenth Seed: after every tenth order, we reserve a "giveaway" shirt for someone who wants to wear Christian clothing but can't afford it.

Graphically sharp & authentic

Genesis Apparel distinguishes itself through the brand's graphic strength. All our designs are original and created in-house, exclusively for Genesis. We believe that uniqueness truly flourishes, both for individuals and for a brand. That's why we draw our own line: true to our identity, independent of trends.

Honest, sustainable & innovative

We believe that the Light must also be visible in the process. That's why we make fair and sustainable clothing from organic materials, produced under good and fair conditions, and offered at a fair price. Even our packaging carries the Gospel, so that faith is spread even before the shirt is worn.